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What Does a Press Release Look Like?

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What is a Press Release?

A press release, essentially, is a way to gain publicity for something. That something can be an event, a new product, and more. A true press release will be able to bring attention to you and your brand. They can be cost effective in the fact that you can pay a small fee for a press release, but receive numerous clients based on that press release. As such, it is important that any press release you write is executed correctly. You want people to read it, and to be intrigued enough by it to buy your product or service. However, it is difficult to properly write a press release.


The Headline

The headline of your press release should be short and concise, and reflect the main point of the entire post. Many times, it is suggested that you postpone writing the headline until after you have finished writing the entire press release. This way, you can ensure that you effectively understand the key point, and can mirror that in your headline. They are always written in larger bold lettering above the main body.


The Copy

The body copy is the meat of your press release. It contains all of the information you want to convey to those reading it. However, it should be written in a journalistic way, very much like a news report. You must begin the press release with the date and city of origin. Your body copy will then start by reflecting the headline in a more detailed manner. It should still be short and concise, aiming for a simple repetition of the facts, rather than a detailed argument. The copy should put all of the important information in the beginning, where it is the most likely to be read.


Edit and Fine Tune

Once you have written the press release, go back and read it. You must ensure that you have given all of the important information – the point of the entire press release. If, after reading the press release, you can answer the following questions, you have successfully completed your task.

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

These basic questions will ensure that you have told your audience what the news is, what they need to know about it, and why they need to know it. To complete the press release, add a link to your company’s website.

About the Author
As the PR expert, we can distribute your press release to AP News as well as Reuters, AFP, TASS fast.

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