If you ask about the importance of SEO press releases to a group of press release experts, chances are half of them might say that press releases are useless and the others might say that press releases are only important for business-to-business communication. However, if you veer towards the world of SEO press releases, the first thing that got to find your attention is that Google announced last year that Google will continue giving preference to search results when users search for specific information on specific businesses. Press releases and SEO have a deeper bond than you thought. Let’s explore.
Google’s statement clearly indicates the importance of company bulletins or statements in SEO. In digital marketing parlance, the most common moniker for company statements is press releases or PRs. It’s true that while most of your articles and blogs would be swept away by sheer volume of content coming from different publishers, press releases can still wade through the high data influx to reach the top of search results. Again, search engines like Google play a pivotal role as they give priority to news releases than any other type of content.
However, there are few common tricks applied by SEO PR syndication professionals that the press release sites would not advice you about. They use rich media content along with quality text content and make these PRs more visible to the ‘eyes’ or bots of the search engines.
So how do you get the most out of an SEO PR? Here are the answers to your questions.
Use a good headline: Your headline is the most powerful element that can make the journalists read your PR, share it on their social media channels, and talk about it. The headline should be catchy, emotionally impactful and short.
The ideal length: The ideal length of a PR is 300-400 words though most online PR publishing websites would require you to write 60-200 words as a bare minimum. However, considering that you can draw the SEO advantages by putting the targeted keywords and LSIs into your PR, you should exploit the option to get maximum SEO juice.
Keywords: It is imperative that you use one or two targeted keywords in your PR. Try to keep the main keyword in the headline and in the first paragraph itself. This will make the job easier for the search engine bots to crawl your PR.
Press releases and SEO are deeply interconnected although you need to know the ins and outs of SEO and must be a good writer yourself to get the best out of it.