You might have heard about PRWeb, PR Newswire and eReleases a hundred times. But which of these press release sites with high PR are the most effective? Well, we take a closer look at each of the top three PR distribution platforms that form the core of press release and digital marketing strategies of many marketers today.
eReleases: Best value for money?
eReleases is particularly good if you are trying to reach your story to the hands of journalists. The site distributes your PRs through Associated Press (AP) and various other mainstream media outlets. eReleases is very effective in generating interest among real journalists and your news may just get mentioned in articles. If you are looking for meaningful and impactful media coverage, eReleases can certainly offer you great value for money. When you sign up for their services and submit a press release (subject to approval), your PR is included in the website’s distribution service as well as through the wires.
PR Newswire, on the other hand, offers a small tailor-made distribution package for businesses. The package, also known as iReach, only distributes PRs to a very limited and small network of sites. We did not take Market Wired and Business Wire into consideration as these sites are too expensive for small business owners to afford.
Why most SEO experts recommend PRWeb for PR submission?
If are particularly interested in improving your site’s search rankings on top search engines such as Google or Bing, using PRWeb is the most sensible thing to do. PRWeb distributes press releases through sites like USA Today, New York Times and the likes. When you send your PR to your target audience through these high domain authority websites, search engines start to give more importance to the backlinks to your website.
The costs of distributing your PRs
PRWeb, eReleases and PR Newswire offer various pricing plans and packages. If you are lucky, you can get your press release distributed for less than 300 USD. However, do not just go for cheaper solutions such as Send2Press or PR Underground that might offer a less expensive solution, but are not really as effective as PRWeb and similar websites. Among the low-cost PR distribution channels, SBWire is still good as it can distribute your PR through more than 50 channels. If you are on a budget, you should check out the different plans on SBWire and other similar cheap PR distribution channels.
All in all, PRWeb is the unrivalled winner in the world of online PR distribution. When it comes to getting online exposure and SEO juice, no other press release sites with high PR are a match to PRWeb. However, you should discuss with an SEO PR expert to know which site or package suits your campaign and your budget best.