Creating a press release in AP style gains the respect of the press and saves them the problem of rewriting and editing. Perfectly formatting a press release is the greatest approach to ensure it is taken severely by the media organizations it gets to. The Associated Press (AP) Style rules are the industry regular dictating press release formatting. Knowing some of the important AP Style regulations can help you prevent errors which make press releases look unprofessional or sloppy. The Associated Press (AP) has created various rules for reports publications to follow. Though they are not the only rules available, but they are the most commonly used.
In drafting a press release, the initial step is to be conscious of information organization. A media release’s opening paragraph, known as the lead, describes its simple objective; concerning this release, the purpose is to promote knowledge of AP style to establish more proficient press releases. The most essential information you have to relate must be presented first, along with other detail. Make sure you cover the 5 Ws: who, when, what, why and where. An editor might put a press release apart if he or she can’t immediately recognize the most essential information it holds, so obvious and brief presentation is essential. Below are press releases in AP style.
No unrelated commas.
Like French spacing, you may be familiar with the serial comma, also called the Oxford comma. This implies whenever you list items in a series, you make use of a comma before the conjunction. But, AP doesn’t suggest the use of the serial comma. Simply reduce that excess comma and allow the conjunction to perform the function. Except if, your second to last item in the sequence contains a conjunction.
Utilize numerals when needed.
You might not have considered it before, but editors’ worry whether or not you indicate numbers. AP Style suggests spelling out numbers one through nine. Thereafter, you can basically use the numeral for figures ten and higher. This principle should also apply to street names that are figures. However, numerals must be used for dates.
Using titles and names properly.
Use full names and titles only if you introduce a person. After that, just make use of their last name. This will help your writing appear brief and clear. Also, you may be in the habit of capitalizing most titles. However, you have to capitalize official titles when it is used before a name. Lowercase them when used alone or begin with commas.
Don’t forget your dateline.
In your press releases, you must use a dateline, which gives the press release spot. Write the town name completely in capital letters, as well as the state, territory or country. Different to the rule: AP Style has described certain cities that do not have to be combined with their state. These cities are usually populated and well-known.
Respect whom you are submitting your press release to ; Nearly every state has a few daily papers that are distributed over the state which have small agencies outside their base city. If this agency is close to you, put it on the email list. Address the releases to Agency Chief.
Time your mailings appropriately.
Consider your submitting and the proper timing. Most function divisions and publications have deadlines before everything appear in print. They have to get releases ahead of time. Weekly papers want releases right before not after their weekly due dates. The daily press normally has less staffs on weekends and is better prepared to act on a release got on a weekday.